With the effect the economy has had on sales I think it's more important then ever for us to lean on each other. Through our sales careers we have all developed relationships with other sales people and professionals. Right now is probably the best time for all of us to reconnect with those people who might be able to help us, and maybe more importantly, we can help them.
We shouldn't take for granted that our friends and colleagues know exactly what makes a good referral for us, and we might not have a full understanding of what makes a good referral for them. As we are all pounding the phones a little harder and/or knocking on more doors to drum up activity, just think of how great a solid referral would be right now. Better yet, think of the impact you could make by giving a great referral. Now more than ever, if you are able to help a fellow sales person get into a new account, you just gained yourself a referral source for life.
As the sales landscape continues to get tougher I think we need to take some time to reconnect with our friends and colleagues. We all need to lean on each other to get through this!
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Kevin, you make great points. It's not just making more calls, or going to more networking events, it's staying top-of-mind to those that already know us while keeping them in mind. It's also not just quickly touching base with new or old contacts, it's taking the time to give and receive good info on what each is looking for. It feels to me like this last point is often lost in the frantic scramble to find the next warm body to sell to.
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